On October 7, we launched our donation campaign by explaining [[why supporting Tails is more important than ever|news/2019-fundraiser]]. On October 31, we summarized [[what we did in 2019 to make Tails easier to adopt by new users|news/achievements_in_2019]]. Today we pass on to you our plans for 2020.
But first, we are pleased that the donation campaign has been pretty successful so far. We received around 50 000 € already, which is 69% more than last year. Still, these good results are due to some large donations and fewer people have been donating so far, 16% less than in 2018. We hope that after reading this post many of you will consider <a href="https://tails.boum.org/donate/?r=plans2020">donating to Tails</a>.
The text on our Home and About pages have not changed significantly since 2011. It is too verbose, too technical for most people, and not sufficiently engaging visually. Since then Tails has come a long way: the number of people using Tails has been multiplied by 16. Tails is no longer an experimental project for privacy experts but a well-established reference.
For the less technical part of our target audience, Tails is a technological object like nothing they have used before. Some of the core concepts of Tails are particularly innovative and hard to understand before using it:
To make sure that the new explanation of Tails makes sense to less tech-savvy users, we will use [user-centered](https://simplysecure.org/blog/formative-testing) [design techniques](https://simplysecure.org/blog/branding-tails) and work with [[professional graphic designers|jobs/illustrations_how_tails_work]].
To reach critical communities of users and digital security trainers worldwide, we will also print outreach materials based on this new explanation, make it available in 4 languages, and send it to partner organizations worldwide.
If your organization works with journalists, activists, or human-defenders and is interested in receiving leaflets about Tails in 2020, please <a href="mailto:firstname.lastname@example.org">get in touch with us</a>.